Shopping Strategy
I've stumbled upon the single greatest shopping strategy for a
happy marriage: I call it "Strategic Sticker Shock."
We
were furnishing our new home, so I took Robert to the Pacific
Design Center in LA, a place so fancy that the price tags are
considered offensive. You know the rule: if you have to ask, you
can't afford it. I, of course, immediately started asking for
prices.
A headboard? $5,000. (the bed not included). An
exquisite dining table? $20,000. "Are the chairs included?" I
asked. The saleswoman responded, "No, ma'am. The chairs are
$1,500... apiece."
By this point, all the blood had
drained from Robert's face. "Let’s go, Marissa," he whispered. "We
don’t belong here." But I was fascinated! "No way," I said. "This
is another universe. I'm going to look at everything." Even a vase
I liked was $3,000.
Defeated, we left, and I grabbed a
catalog near the entrance. At lunch, I discovered the catalog cost
$25, not free. I had to do the walk of shame to sneak it back.
The
next day, it was so much fun.
I took Robert, still
dazed, to a normal furniture store. I found a couch I loved. "How
much is this?" I asked. "$3,000," said the saleswoman. Robert,
said, "Get it." to everything I wanted. He’s so relived that I had
come back down to earth.
And that, my friends, is how
you shop. You don't show men the price; you present them the
worst-case scenario first. Afterwards, they'll be in their most
pliable mood.